Is Your Goal Just a Number?
I want to share with you my experience of launching my book this week as a metaphor for the emotional roller coaster of a high-achieving woman.
I did the best I could with the skills, knowledge, and available time I had to
accomplish my goal—be an Amazon bestselling author on June 15th, the day I launched Wander Woman.
As the day approached, I vacillated between excitement, trepidation, and pain; my back was killing me as I sat for hours at the computer blogging, tweeting, requesting, begging, and thanking.
On the day of the launch, I woke up to find my book was #95 in Personal Transformation books. This is a tough category to master with the likes of The Secret, The 4-Hour Workweek and The Last Lecture. I would love to stand with these books, but making it to number one seemed impossible.
I watched the computer as if it were the weather channel following a hurricane. Every hour, my ranking climbed. With every climb, my heart leaped, for a moment. Then I was quickly comparing my book to the one ahead of me, determining what it would take to jump ahead.
By 2:00, I hit #12. At 3:00 it was still #12. At 4:00, nothing changed. In fact, my overall ranking was starting to decrease. I figured the game was over. It was a respectable result. My cheerleaders applauded. But true to form as a high-achiever, I was disappointed.
Then at 9:00 I checked before I went to bed (I was exhausted!). Wander Woman hit #9 and #1 in hot new releases in Personal Transformation. Again, my heart leaped! I made the top ten!
By morning, a friend emailed me and asked, “Are you happy?” I didn’t want to lie, so I put the email aside. I had dropped to #10. The climb was fun, but it didn’t meet my high standards and expectations.
Then I read this email from a woman I had never met before:
I have searched high and low for a book that would help me sort out my situation….the constant need to be challenged, the burning urge to feel fully utilized on the job, the inevitable fleeing when the job ultimately disappoints. I’ve dragged my family all over the world, I’ve gotten high level degrees to ensure I could find my dream job, and yet that nagging feeling of boredom and disappointment perseveres! I’ve read all the Deepak Chopra and branding books I can stomach. I’ve memorized the secrets of highly successful people, I still don’t know what color my parachute is, and I would say someone really has moved my cheese!
This is the first book that speaks directly to me. It’s about understanding who I am, why I act the way I do, and using that knowledge to shape my future. Instead of trying to mold me into a corporate automaton, you helped me see my pitfalls and adapt to the rest of the world. Finally there is hope for me!
You have no idea how much this book means to me. How you could understand my struggle so well is absolutely beyond me, but I am so grateful that you do.
I remembered why I wrote the book. I can get brief emotional satisfaction from a good accomplishment (and maybe not even that if I don’t make #1), but when I remember how I’m touching people’s lives, the feelings are deeper and lasting.
Of course, true again to my high-achieving ways, I found a place on Amazon where I could request that I be ranked in a second category. I chose Women and Business–Management and Leadership books. Not only is it a more relevant category for Wander Woman, my ranking on Thursday would have been #1.
Amazon gave it to me but said it would take up to three days to post.
On Friday after watching my ranking slip in Personal Transformation, I turned off the computer and went for a massage. Saturday I realized my disappointment had turned into a mild depression. I let myself cry until I felt better. Then I mindlessly caught up on work until it was time to go to dinner.
We stopped at the Borders near the restaurant. They had four copies of Wander Woman on the shelf! I signed them and beamed through dinner.
But the goal is not the number. It is the impact, right? I kept reading the email from my new fan to remind myself.
By chance I checked the Amazon page on Sunday. There it was. Wander Women hit #1 in Management and Leadership books for women in business! I
can now call myself a bestselling author.
In truth, the goal for me is the impact—that I will touch women in many powerful ways—and it is the number. I like being number one. And being a bestselling author is a dream I have held since I was a little girl.
I am working on focusing on the impact, but I’m not sure I will rewire my brain in this lifetime.
Thank you to everyone who bought the book, cheered me on and held my hand. What a wild ride.
Do you have a similar story of accomplishment to share?


Congratulations on such good results, Marcia! I especially love the email from the unknown woman; for me this is worth having written the book because you know you have truly reached someone and not just done a good job of convincing people to buy a book.
I know hardly anything about promoting books and my comment may be naive, but wouldn’t you think that the best sales numbers are those that occur later as people actually read the book, talk about it with their friends, read about it elsewhere, and because of its merits it then sells gazillions of copies?
I know from athletic competitions that the afterglow of winning or placing can be short-lived; you train and focus, and train and focus some more, and on the day of the competition perhaps win, but when you get home at night, suddenly without any particular goal to fire you up, there’s the danger of your own little world collapsing, and you wonder what it was all about.
May your book and its reprints and its translations be the talk of the town for long to come!
I think you are saying that the legacy is more important than the goal…right on!
I did want you to know how timely (of course) your email was. Ha Ha.
I too have been measuring some semblance of my success through numbers. Since making my entry into Oprah’s contest for your own show on her OWN channel I too have watched “the numbers.” Pretty funny really – when in truth – those numbers are no measure of my success or presence in any way. Now….the comments posted…………..those are a different story …………those make me smile and those give me a warm calm feeling that the video posting was not just for vanity and maybe not in vain.
Marcia, your honesty and insight always delights me and it’s the motivation I have to open those great postings from BURDEN OF GREATNESS when I see it in my mailbox. Keep up the good work and I can’t wait to read your book. Pretty sure I have 2 really close girlfriends that will fit your profiling perfectly. THAT WHOLE BIRDS OF A FEATHER THING YOU KNOW. Take care, Janice